Jerome Freri

Contact Number(s): +32 471 9946 93 / +220 255 5520 I

Email: Jerome.freri@ina-concept.com

Website:: https://www.ina-concept.com/

Executive Profile

Accomplished international business executive with 25+ years of experience driving global business development, sales leadership, and strategic expansion across the lighting, construction materials, and commodities sectors. Proven expertise in launching and scaling operations, establishing distribution networks, and building sustainable brand presences in more than 60 countries, with deep market knowledge spanning Africa, Europe, South America, the Middle East, and the Caribbean.

Recognized for blending strong business acumen with cultural fluency and operational excellence gained from extensive global travel and hands-on market engagement. Skilled in identifying growth opportunities in both mature and emerging markets, introducing new products, negotiating high-value contracts, and managing complex client relationships. Known for a collaborative, practical leadership style that builds long-term partnerships and drives measurable results.

Currently based in The Gambia (since 2023), where I have successfully established two companies—Ina Gambia (international trade) and Kaddy’s Treasures (local trade and commodities). This entrepreneurial expansion reflects my ability to adapt seamlessly while maintaining global reach as necessary for both business and personal endavours.

Core Competencies

· International Sales & Market Development

· Import/Export & Distribution Operations

· Strategic Planning & Execution

· Key Account & Relationship Management

· Product Launch & Brand Positioning

· Contract Negotiation & Pricing Strategy

· Cross-Cultural Marketing & Communication

· Retail Development & Point-of-Sale Strategy

· Logistics, Transport & Supply Chain Management

· Coaching, Team Leadership & Talent Development

Professional Strengths and Skills

· Collaborative team player and problem solver

· Passion-driven with strong integrity and diplomacy

· Culturally adaptable, flexible, humble and socially adept

· Resilient and optimistic with a positive influence

· Committed to continuous learning, gratitude and respectful engagement

Career Milestones

· Developed and managed commercial partnerships in 70+ countries across Africa, South America, the Caribbean, Europe, and Asia.

· Secured strategic alliances with leading global retailers and distributors, including Sodimac, Mr. Bricolage, Weldom, Prosuma, Kooyman, Building Depot, Erevan, Sanifer, and ABC Brico.

· Achieved sales of 5+ million lighting fixtures units, generating revenues exceeding €50 million.

· Directed the launch of multiple brands and retail operations tailored to local consumer needs and cultural contexts.

· Delivered end-to-end business development projects, including logistics, pricing, after-sales support, and market adaptation strategies.

International Market Experience

Africa: Gabon, Senegal, Kenya, Mali, Nigeria, Ghana, Togo, Benin, South Africa, Ethiopia, Madagascar, Algeria, Tunisia, Sudan, Cameroon, Congo (Brazzaville & Kinshasa), Mozambique, Chad, Namibia, Ivory Coast, Guinea, Gambia, Tanzania, Mayotte, Mauritius, La Réunion. South & Central America / Caribbean: Brazil, Peru, Chile, Uruguay, Argentina, Mexico, Colombia, Suriname, Curaçao, Martinique. Europe & Middle East: France, Lebanon, Vietnam, Syria.

Strategic Partnerships & Clients

Established and nurtured partnerships with leading distributors and retailers, including: Batimat, Mr Bricolage , Nakumatt, to name a few.

Languages

· French – Fluent, Dutch – Fluent, English – Fluent, Spanish – Fluent, Portuguese – Advanced